TOURISM

In the globalizing world; products, services, ideas, people and even cities are in competition. Hence, this competetive envi- ronment requires cities to use marketing methods. In this sense, branding of cities has gained importance today. Defining and diversifying characteristics of cities are the main determinants of competition when it comes to city branding. So, these components such as city brand identity, city image and brand positioning should be managed carefully while build- ing and managing an effective city brand. In this study, the importance of city branding and its components were dis- cussed and suggestions were presented.

The city of Izmit, which forms the center of the territory of today’s Kocaeli Metropolitan administration, first made its mark on history in the Ancient Period, as the city of Nicomedia. Nicomedia was a port city with a very safe and sheltered port, and throughout human history has been positioned on the main route between Asia and Europe. Besides possessing great geopolitical significance, Izmit is surrounded by arable land and quarries that supply materials to countries overseas. While constantly recurring earthquakes have had a devastating effect on the city, Izmit has also been a source of spring water, and thus a source of life…

Turkey is one of the most preferred countries in the world for marine tourism with its clean seas, suitable coasts for marine tourism, natural and historical beauties and suitable climatic conditions. From past till today the most preferred type of tourism by foreign tourists coming to our country is Marine Tourism. Marine Tourism, even known in general as sea-sand-sun, has actually a wide scope. Marine tourism consists of activities like yacht tourism, cruise tourism, daily tour boats, gulets, thalassotherapy practices, water sports and recreational activites. In this respect, in the literature review part of the study; marine tourism, types of marine tourism and its development in our country are addressed…

The above and belowground resources that nature offers are more than necessary for human beings to maintain their life. So, people are enabled to discover the world by observing, experiencing, exploring and researching while enjoying these re- sources. Although, more and more people move away from nature and rural places to urban areas nowadays, this rapid increase in urbanization causes heavily stressed people. While the social and cultural needs of people who prefer urban life increase, their family sizes decrease due to income and other related factors. Thus, the traditional extended family stru- cture is being replaced by the nuclear family structure…

Kocaeli is one of the most leading cities of manufacturing industry in Turkey, although it is not considered as a big city in terms of area and population. The city ranked as the second biggest city after Istanbul with 96 thousand 745 TL per capita in Gross Domestic Product in 2020. According to the data in last 10 years, Kocaeli fulfils 13% of manufacturing industry in Turkey. Due to its leading role in manufacturing, the number of tourists with business purposes is quite high…

Gastronomy is important in terms of offering a niche market for consumers seeking authenticity and providing a cul- tural experience for tourists. While responding to the varying tourist demands and preferences, it is necessary to empha- size originality and local identity in promotion and branding strategies. In this context, local foods being prepared with unique local products ensures a leading role in tourism sector. Studies show that gastronomy tourism contributes posi- tively to regional development while more expenditure is made in the economic context than other types of tourism…

Technological developments all over the world and the increase in human life expectancy have also increased people’s desire to live a better quality of life. The rise in the elderly population, which can also be named as demographic change, has also led to different searches in the field of health and activities that increase life satisfaction. According to the World Health Organization (WHO) when the definition of health was mentioned, the importance of being in a complete biopsychosocial well-being has been emphasized…

…In this study, articles and thesis related to outdoor recreation and nature tourism of Kocaeli were reviewed to analyze the current situation, support future policies and contribute to further studies. In this context, “kocaeli nature tourism” subject was searched in DergiPark, National Thesis Center, Google Scholar, and ScienceDirect databases and a total of 20 studies were found. After content examination of the accessed papers, 8 studies were deciced to be included in the analysis process and explained in tables…